Who Determines if a Tequila is Good or Not?

I just got off the phone with Kelly Cash of TequilaNeat and among other things we were discussing how to define what a “good” Tequila is. What we concluded is everyone has their own opinion of what they like and then there are those professional folks that can tell you if it is a good quality Tequila. There are 2 perspectives to understand, was the tequila technically a “Good” Tequila being made from ripe agave, then produced using authentic distillation processes and authentic aging process and effective bottling processes. These factors lead to a good tequila, yet that very High Quality tequila may not be liked by everyone that samples it. The second factor is, and the most important to me the consumer, do I like it? This is your opinion of the tequila. You are not right and them wrong or visa versus…it is just your opinion and their opinion! That is why there are over 1,700 different tequilas, enough to satisfy anybody’s preferred taste profile. Most important is to explore and sample different brands and agings and make up your own mind! And remember, our taste buds are effected by the food we ate that day, how tired we are, what we are drinking or eating with the tequila at that moment. I find my favorite tequila one night will not be the same favorite another night. That’s my 2 cents worth or 1 ounce worth of thought for the day. Happy...

Welcome Back…

Welcome back, for the last 3 years I have been letting the Taste of Tequila languish, to be honest. I took time to rebuild my consulting business (www.BetterResults.info) from a significant hiatus to invest in the Real Estate Market. Well I am back…Consulting is running great and the Real Estate market has stabilized. Now it is time for more passion and fun and sharing of my love of Tequila. Over these past years, in my opinion, little has really changed in the market…other many new brands, new celebrities and some new tequilarias. And then just yesterday, I saw the first commercial that promotes tequila (alright one brand) in its natural form, without the fancy concoctions, salt or lime!! Just neat and for sipping! Finally progress is being made. It is time for more sharing and educating, so stay tuned as we crank up this website and the mobile app. Happy...